INSIGHTS, CONNECTIONS, RESOURCES AND MORE
SEE YOU ON 17TH SEPTEMBER AT
VISY DIOR HOTEL 1 COLUMBIA CT, NORWEST SYDNEY NSW 2153 AUSTRALIA
Connecting Australia and Europe for a Stronger Future
The EU–Australian Business Forum is a collaborative initiative led by the Italian Chamber of Commerce and Industry in Australia (ICCIAUS) and OnePoint Growth Agency, bringing together government representatives, business leaders, exporters, investors and chamber networks from Australia and Europe.
Designed as a practical business forum rather than a promotional event, it provides Australian businesses with the knowledge, connections and resources needed to explore opportunities arising from the Australia–European Union Free Trade Agreement and strengthen long-term commercial relationships across Europe.
Australia’s Gateway to Europe starts here
Today’s economic landscape presents a unique opportunity for Australian businesses.
The European Union is Australia’s second-largest trading partner, with more than A$110 billion in annual two-way trade. As negotiations on the Australia–EU Free Trade Agreement continue, businesses are preparing for improved market access, stronger investment opportunities and closer economic cooperation.
At the same time, Western Sydney is emerging as Australia’s newest international gateway through the development of the Western Sydney International Airport, Bradfield City Centre and the Aerotropolis, creating new opportunities for global trade, investment and innovation.
The Forum has been created to help businesses understand and prepare for these opportunities.
A unique opportunity for Australian businesses to go further and faster.
Gain practical insights into how the evolving Australia–EU Free Trade Agreement may shape future business opportunities.
Hear directly from senior representatives across government, trade, logistics, finance, and industry.
Meet businesses, investors, exporters, chambers of commerce, and government representatives committed to international growth.
Discover practical export pathways, available support programs, and strategies for entering European markets.
PAULA MARTIN
Paula Martin is Executive Director Regional NSW and Visitor Economy for Business NSW responsible for managing the Business NSW regional network and developing regional policy that helps business thrive. Paula is also Executive Director of the NSW Tourism Industry Council.
Paula’s focus is to drive positive regional economic outcomes for business including infrastructure growth, labour and skills development, tourism attraction, reduction of red tape through the initiation, and delivery of initiatives that help small business grow through collaboration with government, industry and business.
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PAULA MARTIN
Paula Martin is Executive Director Regional NSW and Visitor Economy for Business NSW responsible for managing the Business NSW regional network and developing regional policy that helps business thrive. Paula is also Executive Director of the NSW Tourism Industry Council.
Paula’s focus is to drive positive regional economic outcomes for business including infrastructure growth, labour and skills development, tourism attraction, reduction of red tape through the initiation, and delivery of initiatives that help small business grow through collaboration with government, industry and business.
Paula built the multi-award winning, progressive and technologically driven, multi-disciplinary consulting business, Australian Business Consulting & Solutions.
Paula has experience providing integrated consulting and technology solutions that help Australian business improve their marketing, international trade, safety, human resources and business improvement strategies.
Under her leadership, Paula achieved many firsts including the set-up of an operation in Shanghai China to help Australian SMEs find genuine, authentic buyers in China. The design of leading HR Management System – HR Advance. The development of Australia’s most comprehensive and award winning small business online business health check (underpinning Telstra Business Awards), designed to benchmark and improve the health of a small business.
With a background innovation, marketing, branding and strategy, Paula has successfully led significant national branding and commercialisation at both a corporate and product level for companies including KPMG, Development Dimensions International and Research Institute for Asia and the Pacific.
Paula is currently an Advisory Board member of Western Sydney Tourism Taskforce, Westpac Small Business Advisory Board; SP Jain School of Business and Future Technologies Industry Advisory Board and ASIC NSW Regional Committee.
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Industry leaders shaping the future of EU-Australia business relations.
